Emanuel Santana
MKT 3020 Consumer Behavior: In this course we examined individual and group behavioral science concepts and means of applying them to further understand consumer decision making.
MKT 4270 International Marketing: In this course we studied marketing from an international point of view with a focus on the necessary modification of marketing foreign markets due to individual cultural and environmental differences. Below are 2 samples of projects I completed in this course. The first is an international market anaylsis of how successful Aldi would be in the Australia market. I contributed to explaining what their competitive advantage would be, the socio-cultural environment, and forrmulated our conclusion. In the Cheesecake Factory Analysis, we looked into their possible success they could attain in the Switzerland market. I contributed the competitive advantage slides as well as the economic status.
MGT 4000 Organizational Behavior: This course gave me a framework for understanding how behavior within business organizations is managed with an emphasis on integrating management theory with developments in behavioral sciences with distinct management applications.
ECON 3150 Intermediate Macroeconomics: This course allowed me to delve deeper into macroeconomics and problems of inflation and unemployment. We reviewed various statistics and theories, as well as analyzed appropriate public policies addressing these issues. We tied in economics to movies to better understand some of the concepts.
MGT 4230 International Business Management: This course is currently in progress and we are learning about the institutional complexities of international business operations including exporting, importing, foreign investment, multinational corporations, and the international payment system.
ENGL 3040 Business Writing: This course taught me proper and formal writing strategies for texts common in business settings such as: memoranda, letters, reports, and proposals. I worked on various individual and team projects during this course. Below is a sample of a group project where we proposed a scenario of bringing the Dripkit brand and product to the SXSW Trade Show. My contributions to this assignment was explaining the product and its uniqueness and why it would be successful at the trade show。
MKT 4280 Services Marketing: This course is currently in progress and we are exploring the nature of service organizations and the principles that guide the marketing of their products through an emphasis on a marketing mix that is fundamentally different than that found in traditional goods marketing.